Theme 8: Nicely available

1.Manufacturer >>>>>>>>>>>>>>>>>>>>>>>>>> Consumer

2.Manufacturer >>> Retailer >>> Consumer

3.Manufacturer >>> Wholesaler >>> Retailer >>> Consumer

4.Manufacturer >>> Wholesaler >>> Jobber >>> Retailer >>> Consumer

We can see different marketing channels used by companies, I think in our case concerning Audi, they use a combination of number 2 and 3, my conclusion to this is that they will use approach 2 when it concerns a bigger retailer, who can also import the cars straight from the manufacturer in this case being Audi. But mainly they use approach 3, making it so that Audi Finland imports the brand new Audi cars and sells it to retailers around finland and them selling it to the end-user, the customer.

This approach makes most sense concerning profitability and turnover of cars.

Sources:

www.tutor2u.net